More customers watched Telstra TV®
Our Telstra TV® service has been performing well, and is the first streaming device in Australia to include all three streaming services – Stan^, Presto^^ and Netflix^^^. It also includes all five free-to-air catch up apps and movie rentals through BigPond Movies. We are pleased to see that Telstra TV is providing a simple way for our customers to access the content they love, using their Telstra Home Broadband. There are now over 300,000 Telstra TV devices in households across the country with access to apps such as Fox Sports Now**, ZooMoo# and many more.
We offered more music
Telstra offers a six-month Apple Music## membership to all retail customers on any 12 or 24 month Go Mobile Plan with a compatible device. An Apple Music membership provides access to the full Apple Music library, expert recommendations, worldwide radio and unlimited skips on all other radio stations.
We grew our Telstra Air® Wi-Fi network
More than 1.1 million home broadband and mobile customers are now activated to use Telstra Air, Australia’s largest Wi-Fi network. Our fixed broadband customers have created over 500,000 homespots nationally, which Telstra Air customers can access across Australia. We now have over 4,500 public hotspots including selected Telstra pink payphones, most Telstra stores and other outdoor locations. Home broadband customers can also access Wi-Fi at more than 19 million hotspots overseas through our partnership with international Wi-Fi provider, Fon.
We bumped up the data on popular plans
In 2016, we increased the data available through our popular mobile plans to enable our customers to make the most of their experience. Telstra consumer mobile and fixed broadband customers get access to a free 200GB Microsoft OneDrive+ subscription to store, share and access important documents, photos and files at home or on the go.
Our bundles are better value
In April, we offered consumer customers our best value bundle ever. New and existing Broadband customers, including those connecting to or moving onto the nbnTM network, receive 1000GB on a Telstra Large Bundle for 24 months. As part of the bundle, they have access to unlimited fixed line calls to local, standard national and Australian mobile numbers. It also includes a Telstra TV with a six-month Presto subscription, three months access to Fox Sports Now and a $15 BigPond Movie voucher.
On top of this, customers buying the bundle with an eligible broadband service will receive a Telstra Air® Wi-Fi compatible gateway modem.
We gave Data Top Ups to Business Customers
In May, we began rolling out double data allowances for all Telstra Business Broadband, Digital Office Technology™ (DOT) and BizEssentials® customers. Providing this data boost will help businesses take up new ways of working, such as video conferencing or setting up an online retail presence. Telstra also doubled the data for new customers who signed up to a business broadband plan from May 2016.
We entertained with our Live Football Digital Passes and Telstra Thanks® rewards
The AFL Live Pass or NRL Season Pass is included on eligible mobile plans and for Pre-Paid Freedom Plus® customers. This means our customers can watch every game live for the 2016 season, including finals, on their compatible device in Australia.
The Telstra Thanks® program offers customers a range of great rewards and extras, just for being a Telstra customer. In entertainment, customers can access specially priced movie tickets, and get exclusive pre-sale offers for live music events and concerts. Telstra customers can also enjoy $20 tickets to select AFL games and 20 per cent off selected 2016 NRL tickets.
We offered better value with Telstra Platinum®
We’ve changed the Telstra Platinum offering to give customers the same great technology support but more flexibility and better value. We’ve halved the contract period for new Telstra Platinum Service Subscriptions and also halved the cost of in-home services for our subscription customers.
We introduced exciting new technologies
We introduced our first Software Defined Networking (SDN) products for both Australian and international customers, enabling businesses to rapidly deploy and configure services over Telstra’s networks.
We also launched Telstra’s Cloud Gateway, which makes it easy for customers to connect multiple clouds; including world-leading cloud platforms Amazon Web Services++ (AWS), Microsoft Azure+, Office365+ and VMware’s vCloud Air as well as IBM SoftLayer.
We’ve been Checking-In with customers
We continue to check-in regularly with our customers to make sure they have the best products and plans to meet their needs. For regional and remote customers, we have used our Telstra Check-In Tour, which provides face to face contact in areas where we don’t have stores, so our customers can talk to a Telstra representative in person about their needs. This year through our Check-In program, we delivered 6.6 million personalised Check-In communications to business and consumer customers.
Telstra’s first Indigenous Check-In Tour travelled to some of Australia’s most remote communities to help our customers with their services, resolve issues and discuss new technologies.