Annual Report 2016
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About Telstra

Our business

About Telstra

Our business

Our Purpose
Our Vision
What We Do
Our Customers
Our Values
Our Strategy
Who We Are

Our Purpose

To create a brilliant connected future for everyone.

Our Vision

Our vision is to make Telstra a world class technology company that empowers people to connect.

The traditional worlds of technology and telecommunications are converging, and technology innovation is accelerating.

It is critical we build and expand our skills in technology, to take advantage of the opportunities it presents and to build the capabilities necessary for our core business to be successful in the future.

What We Do

Telstra is a leading telecommunications and technology company.

Telstra is a leading telecommunications and technology company with a growing international business, and a heritage that is proudly Australian.

We offer a broad suite of connectivity, media and content to consumers and businesses in Australia, cloud and other technology services to business, enterprise and government customers, as well as connectivity services to carriers globally.

We are leveraging our core strengths in networks and connectivity to capture new opportunities in international markets and in emerging areas like eHealth, software and digital media.

We are assembling innovative technology, capability and talent from around the world to deliver exceptional experiences for our customers.

Our Customers

Technology pervades everything our customers do, and we know how much they rely on us.

On average, 55 million calls and 356 million data connections are made over our network each day, connecting friends, families and essential services across Australia and around the world.

72 per cent of Australia’s small and medium businesses (SMBs) are Telstra customers, who are making the most of our technology products and services to connect to their customers and to do business.

Our global enterprise and government customers use our networks and solutions to provide services and products globally.

On an average week day our customers use about 13.1 petabytes of data on our fixed network and about one petabyte of data on our mobile network, streaming services and entertainment and connecting people through social channels. This is equivalent to 14 million hours of high definition video streaming.

Our customers can make use of millions of connected devices for both work and leisure, from connected vending machines to mining equipment, aircraft engines, agricultural sensors and remote sensing.

As technology innovation accelerates, we know our customers need us to respond by offering simple solutions and products that reflect their needs.

This is a time of great opportunity for our customers and for Telstra.

Our Values

At Telstra, we have five key values that express what we stand for and are core to our business. They shape our people’s decisions and actions and guide how we work together.

Show you care Better together Trust each other to deliver Make the complex simple Find your courage

Our Strategy

Our strategy is focused on driving growth and creating long term shareholder value. It has three key pillars.

Improve Customer Advocacy Drive Value and Growth from the Core Build New Growth Businesses

 

Our Priorities in FY16

In FY16, we’ve been working to deliver against five key priorities identified within our strategy.

Continue to consolidate our network leadership.
Accelerate our productivity program.
Win in the nbn™ market and reduce our cost to acquire.
Continue to invest in long term growth.
Bring to life what it means to be a world class technology company.

Who We Are

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Telstra 2015 AR